Take-Two CEO Strauss Zelnick spoke to Bloomberg about working on GTA 6. He called this stage "exciting and scary" — devs are under intense pressure from huge public expectations. Zelnick says Rockstar is trying to build something players have "never experienced before." To get there, the studio is effectively supplying unlimited $ and HR to its creative teams. Despite the project's mega-hype, execs are staying cautious and won't declare victory until users actually have the game in hand.
